In the heart of Dominica, Jeffrey Bruney has transformed Kubuli Farms into a beacon of agricultural innovation, demonstrating how purpose-driven farming can reshape economies and communities. His unconventional journey from telecommunications professional to agricultural pioneer spans 34 years, embodying a profound career shift that has yielded significant social and economic impacts.
Bruney’s agricultural awakening began after a decade at Cable and Wireless, where despite financial stability, he found little fulfillment. The late Prime Minister Roosevelt Douglas catalyzed his transition with pivotal advice: ‘If your passion can be your livelihood, there’s no better life than that.’ This philosophy became the foundation for Bruney’s approach to agriculture as a vehicle for dignity, independence, and societal contribution.
In 2000, Bruney embarked on an intentional migration to enhance his expertise, pursuing business studies and advanced agricultural training at Cornell University. His international experience included implementing innovative farming systems in New York and Sweden, where he developed greenhouse production initiatives for major organizations including Salvation Army and United Way. These experiences equipped him with cutting-edge knowledge in hydroponics, aquaponics, and aquaculture systems.
Returning permanently to Dominica in 2019, Bruney established Kubuli Farms as a practical application of his global learning. The operation prioritizes context-appropriate innovation, utilizing locally sourced materials like bamboo and PVC for greenhouse construction instead of expensive imported systems. The farm’s hybrid aquaponics system converts fish waste into organic fertilizer delivered through drip irrigation, significantly reducing chemical inputs and operational costs while maintaining environmental sustainability.
Kubuli Farms’ commercial success is anchored by its flagship product, Glo Coco coconut water, which has become a recognizable brand in Dominican markets. Coconut production forms the operational core, supplemented by diverse secondary crops including tomatoes, lettuce, bell peppers, and cabbages that enhance local food security and nutritional variety.
Bruney’s innovative approach earned him the Farmer of the Year for Innovation award within just one year of production expansion. Beyond agricultural output, Kubuli Farms addresses critical industry challenges through workforce development. Bruney has created an inclusive employment model that integrates Dominican nationals, Kalinago Territory residents, youth, and migrant workers from Haiti and Cuba. This diversity helps overcome skilled labor shortages while providing lawful employment and professional development opportunities.
The farm serves as an educational platform challenging perceptions about agricultural work. Youth engagement initiatives reframe farming as a technology-driven career path, while demonstrating its financial viability and entrepreneurial potential. Bruney’s model also encourages diaspora members to repatriate skills acquired abroad, creating knowledge transfer that supports Dominica’s growing tourism sector and market expansion.
Through this multifaceted approach, Kubuli Farms exemplifies agriculture’s potential as a catalyst for food security, employment generation, technological innovation, and social inclusion. Bruney’s business-oriented methodology combined with modern techniques contributes significantly to Dominica’s economic resilience and sustainable development, offering a replicable model for private sector leadership in agricultural transformation.