KINGSTON, Jamaica—In an innovative approach to addressing menstrual health during disaster recovery, the HerFlow Foundation will leverage the platform of the 2026 Sagicor Sigma Run to distribute free menstrual products and provide essential education on period management. The annual charity road race, known for its significant community impact, will serve as a strategic venue for the foundation’s humanitarian efforts following Hurricane Melissa.
The organization announced through an official statement that its participation aligns with the Sigma Corporate Run’s broader mission to assist communities devastated by recent hurricane damage. HerFlow’s initiative, branded as the ‘Recover with Dignity’ campaign, specifically targets the often-overlooked challenge of period poverty in disaster scenarios.
Shelly-Ann Weeks, Executive Director of HerFlow, emphasized the comprehensive nature of true recovery: ‘Post-hurricane rehabilitation must extend beyond physical infrastructure to include the preservation of human dignity. Our campaign ensures women and girls maintain access to fundamental menstrual products during crises. Period poverty persists through disasters, and our commitment continues as communities rebuild collectively.’
The foundation is simultaneously advancing a broader societal message regarding menstrual health management. Challenging longstanding taboos, HerFlow positions menstrual health not as a personal inconvenience but as a matter requiring systemic public health solutions.
In a powerful statement ahead of Sunday’s event, the foundation declared: ‘A decade of activism has demonstrated that silence can be broken. The coming decade will test whether systems will adapt. When athletes line up this weekend, observe carefully. The red you might witness isn’t theatrical—it’s symbolic. Menstruation continues unabated—not for 5K races, not for anything.’