KINGSTON, Jamaica—The Caribbean School of Media and Communication (CARIMAC) at the University of the West Indies Mona Campus will host BrandCamp 2026 on March 25, creating a pivotal gathering for marketing professionals, creative minds, strategic thinkers, and students. Scheduled to commence at 2:00 PM, this forum builds upon its successful predecessor that featured industry giants like Flow, Yello Media, and Sagicor Group Jamaica, establishing the event as Jamaica’s premier marketing conversation platform.
Burchell Gordon, co-founder of lead organizer Chaynge Co, emphasized the event’s unique mission: “BrandCamp exists to document the thinking behind the work, not just the work itself. This year’s lineup demonstrates that exceptional brand storytelling transcends sectors, emerging wherever clarity, courage and culture converge.”
CARIMAC continues as the intellectual anchor for the initiative, strengthening its bridge between academic theory and practical application. Dr. Patrick Prendergast, CARIMAC’s director, noted: “BrandCamp naturally aligns with our mission to examine how communication shapes society. The 2026 edition showcases how commercial and public brands can influence behavior, build trust, and reflect our identity as creative people.”
Kalando Wilmoth, fellow Chaynge Co co-founder, described this year’s intentionally focused programming: “This isn’t about historical case studies preserved in time. It’s about contemporary relevance—understanding what worked, why it worked, and what today’s brand stewards can ethically adapt with boldness.”
The 2026 event will feature groundbreaking brand narratives across culture, public service and national identity. Highlights include Red Stripe’s presentation, the Jamaica Constabulary Force’s examination of their human-centered social media strategy featuring the viral “Wanted Wednesdays” bulletins that redefined public-sector communication, and the Ministry of Health and Wellness’s reflection on the transformative Jamaica Moves campaign that converted public health messaging into a participatory lifestyle movement.