KINGSTON, Jamaica — Grace Foods has launched a strategic humanitarian initiative in collaboration with the BREDS Treasure Beach Foundation to support Jamaican farmers devastated by Hurricane Melissa in October 2025. The company integrated donation mechanisms into its airport pop-up experiences at Donald Sangster International Airport (January 3) and Norman Manley International Airport (January 9), allowing travelers to contribute directly to agricultural recovery programs while experiencing authentic Jamaican flavors.
The activation formed part of Grace Foods’ ‘Bring Jamaica Home’ campaign, designed to connect travelers with Jamaican culture through culinary experiences. Led by Grace chefs, the pop-ups featured dishes prepared with Grace Jamaican Honey Jerk Seasoning and other products, creating both a cultural immersion and fundraising opportunity.
Sabrina Watson, Global Category Manager of Seasonings, Sauces and Spices at Grace Foods, emphasized the initiative’s dual purpose: ‘Hurricane Melissa left parts of our island devastated, and months later, many farming communities are still rebuilding. Through Grace Jamaican Jerk, we wanted to celebrate Jamaican flavor while giving travelers a tangible way to support the farmers who make those flavors possible.’
The generated funds will specifically target agricultural recovery in St Elizabeth and surrounding communities, providing critical resources including seeds, irrigation support, and other essential inputs for replanting and livelihood restoration. This focus acknowledges that authentic Jamaican jerk cuisine depends on locally sourced ingredients and the farmers who produce them.
Watson noted the natural alignment with BREDS Foundation, citing their deep community embeddedness and effective ground operations. The partnership extends Grace Foods’ existing relationships with St Elizabeth farming communities near its Hounslow processing facility, where key jerk ingredients like peppers, thyme, escallion, and onions are sourced.
Traveler response demonstrated appreciation for the initiative’s tangible impact. Richard Ho-sing, a Jamaican traveler who participated, commented: ‘Grace is a brand we grew up with. Seeing them partner with a local foundation like BREDS to give back to farmers is a good look, not just for Grace, but for Jamaica. Farmers are the backbone of the food we love.’
The initiative represents part of Grace Foods’ broader ‘We Care’ ethos, emphasizing community development, resilience building, and sustained support for local producers beyond crisis response.