WATCH: Williams revisits his viral ‘latte’ moment to tout real estate market

Christopher Williams, Chairman and CEO of different Capital, has reflected on a controversial statement he made approximately six years ago regarding housing affordability for the middle class. During his previous tenure as chairman of Proven REIT, while promoting a new residential development, Williams suggested that prospective buyers could afford units by reducing their daily coffee purchases—a remark that sparked significant public criticism and led to his subsequent apology, which he acknowledged as inappropriate at the time.

In a recent video address, Williams highlighted that the property in question, originally valued at $19 million, has now appreciated to an estimated $35 million. He presented this substantial valuation increase as evidence supporting his underlying argument about real estate’s wealth-building potential. “Don’t ramp and play around with real estate cause that is the path to your long-term wealth, think different,” Williams advised viewers, emphasizing strategic property investment as a key to financial growth.

Following his departure from Proven last year, Williams co-founded different Capital alongside businessman Gary Matalon. The new real estate brokerage firm aims to provide clients with access to investment properties throughout the Caribbean region, expanding opportunities for property investment and portfolio diversification.