Barbados’ political arena witnesses a significant development with the establishment of Reform Barbados, a new political entity aiming to disrupt the longstanding dominance of the two major parties. Founded by Steve Prescott, a British-Barbadian employment rights attorney, the party positions itself as a viable alternative to the ruling Barbados Labour Party (BLP) and opposition Democratic Labour Party (DLP).
Prescott, who holds Barbadian citizenship, revealed his strategy to contest all 30 parliamentary seats in upcoming elections, potentially running solo initially if necessary. While his specific constituency remains undecided, he indicated a likely candidacy in Christ Church’s Parish Land area, his late father’s former residence before emigrating to the UK in the 1960s.
The party leader demonstrates unwavering confidence despite historical challenges faced by third parties in Barbadian politics. “I will face that by having a message and real policy change that Barbadians have been crying out for,” Prescott stated in an exclusive interview with Barbados TODAY. He attributes previous third-party failures to inadequate messaging and lack of longevity rather than voter receptiveness.
Reform Barbados distinguishes itself through methodical policy development. Prescott emphasized that all proposed policies, developed over two years, will undergo rigorous economic validation before implementation. “Policy execution is the big number one,” he contended. “You can have all the ideas in the world, and if you don’t know how to execute properly, you’re not going to make any change.”
The party’s formation stems from Prescott’s profound concern about Barbados’ socioeconomic stagnation. After examining the island’s development since independence and observing minimal progress in living standards and infrastructure over four decades, he concluded that “as a country, we need to do better.” This conviction inspired the party’s dual slogan: “We’ve got to do better at being better… we’ve got to be better at doing better.”
Symbolism plays a crucial role in the party’s identity, with its logo featuring a broken trident above a crown—a design inspired by stained-glass artwork created by Prescott’s father in a UK church. While already engaging voters through social media and personal interactions, Reform Barbados plans official public launch events alongside the publication of its economically-vetted manifesto in the near future.