KINGSTON, Jamaica — Canadian ultra-low-cost carrier Flair Airlines has strategically expanded its Caribbean network with the inauguration of direct flights connecting Toronto Pearson International Airport (YYZ) to Montego Bay’s Sangster International Airport (MBJ). The inaugural service commenced operations on December 18th, timed to capitalize on the peak winter travel season.
This new route establishes Montego Bay as Flair’s second Jamaican destination, enhancing the airline’s presence in the Caribbean region. The service is scheduled to operate with a frequency of up to two weekly flights in each direction. The airline is promoting aggressive introductory pricing, with one-way fares starting from CAD $191 for the Toronto to Montego Bay leg and CAD $196 for the return journey.
The launch was celebrated by Flair’s CEO, Maciej Wilk, who emphasized the company’s commitment to the Jamaican market. “Integrating Montego Bay into our network represents a significant milestone for Flair and embodies the core principles of our Flair FWD initiative: delivering reliable, enjoyable, and affordable travel options,” Wilk stated. He further highlighted the airline’s established connections with Jamaica and expressed pride in fortifying economic and tourism links between Canada and the island nation.
The expansion arrives at a pivotal juncture for Jamaica’s tourism industry, which is navigating post-hurricane recovery while entering its most profitable season. Edmund Bartlett, Jamaica’s Minister of Tourism, officially endorsed the new air service, underscoring its critical role in the island’s economic resilience and accessibility. He noted that enhanced airlift capacity is vital for sustaining recovery momentum, strengthening the tourism sector, and meeting the robust international demand for Jamaica’s unique cultural offerings and natural attractions.
Shane Munroe, CEO of MBJ Airports Limited, echoed this sentiment, asserting that the new direct and affordable flight option significantly boosts Montego Bay’s competitiveness as a premier Caribbean hotspot. He highlighted the destination’s appeal, which includes pristine beaches, dynamic culture, and diverse opportunities for both relaxation and adventure, all now more accessible to Canadian visitors.