In a significant cultural partnership announcement, The St. Kitts Electricity Company Ltd. (SKELEC) has been unveiled as the Platinum Sponsor for the eagerly awaited ASAP Glow Parade 2025. The December 10th revelation positions the energy provider at the forefront of one of the Caribbean’s most luminous carnival celebrations, embracing the fitting theme “Power Surge” for the spectacular nighttime event.
The collaboration represents more than corporate sponsorship, signaling a profound alignment of values between energy provision and cultural vitality. SKELEC’s mission to energize communities finds perfect expression in supporting this vibrant display of Kittitian and Nevisian cultural heritage. The Glow Parade, organized by ASAP Creative Group, transforms the streets of Basseterre into a radiant tapestry of illuminated costumes, pulsating music, and collective celebration, embodying the nation’s creative spirit.
Clement Williams, General Manager of SKELEC, emphasized the company’s dedication to national traditions. “For the carnival season, SKELEC continues to support culture and the traditions that bring us together as a nation,” Williams stated. “The ASAP Glow Parade represents a celebration of energy and togetherness, and we are thrilled to participate in this electrifying experience.”
The 2025 edition promises an unprecedented fusion of light technology and cultural performance, expected to draw thousands of participants and spectators. SKELEC has encouraged public engagement through their social media channels for ongoing updates, promotional opportunities, and behind-the-scenes content as the event approaches.
This sponsorship continues SKELEC’s pattern of community investment, demonstrating how utility companies can actively contribute to cultural preservation and national identity through strategic partnerships with artistic organizations.