In a strategic move to synchronize with the winter tourism season’s commencement, Barbados Tourism Marketing Inc. (BTMI) has rescheduled its annual Tourism Week from September to December. According to Marsha Alleyne, BTMI’s Chief Product Development Officer, this recalibration intentionally reflects evolving industry dynamics and shifting visitor patterns while amplifying opportunities for tourist participation.
The revamped schedule, spanning December 14 to 21, is designed to honor tourism employees, entrepreneurs, and enduring partners who sustain the sector year-round. Alleyne emphasized BTMI’s commitment to innovation and adaptive strategies during a media interaction at Pelican Island, noting that the repositioning allows the festivities to harness the heightened energy of the peak tourist period.
Central to the celebrations is the Community Tourism Caravan, an initiative facilitating direct engagement with local villages and towns. This outreach combines tourism advocacy with seasonal goodwill, spreading Christmas cheer across communities. The week commenced with a dedicated church service at Mount of Praise Wesleyan Holiness Church, seeking divine favor for the industry’s prosperity.
Visitor appreciation activities are strategically organized at key entry points, including the Bridgetown Port and Grantley Adams International Airport, underscoring the growing significance of cruise tourism. Alleyne revealed that BTMI is leveraging print and social media to spotlight industry stalwarts and long-serving partners, reinforcing their invaluable contributions.
Furthermore, BTMI is collaborating with Export Barbados to revitalize the rebranded Pelican Island (formerly Pelican Village) as a bustling hub for visitor experiences, particularly during high-traffic cruise calls such as New Year’s Eve. This partnership aims to showcase local products and cultural offerings, transforming the area into a vibrant destination within the cruise terminal and its surroundings.
The festivities, enriched by traditional tuk band music and Mother Sally performances, align with this year’s theme: ‘Tourism and Sustainable Transformation.’ This focus highlights the sector’s role in fostering sustainable livelihoods, empowering local entrepreneurs, and driving community development while preserving cultural heritage.