Viva Resorts by Wyndham is experiencing unprecedented demand from Argentine travelers, driven by new air connectivity and a strategic shift in tourist preferences. Viviana Cuomo, Regional Sales Manager for South America, revealed these developments during the Tourism Marketing Meeting (ECTU) at the Marriott Hotel in Buenos Aires.
Cuomo reported exceptional performance across the group’s Dominican properties, particularly highlighting the Viva Tangerine and Viva Heavens resorts in Puerto Plata. These northern region hotels have become standout choices for the upcoming season, benefiting significantly from Copa Airlines’ expanded flight routes from Córdoba, Rosario, and Mendoza.
The executive identified three key factors driving Argentine interest: competitive pricing, sargassum-free beaches, and diverse cultural experiences beyond traditional resort offerings. Puerto Plata’s comprehensive package—including Tobacco and Rum Circuit tours, Cocoa excursions, key island visits, dolphin water parks, and rich historical attractions—resonates strongly with modern travelers seeking authentic experiences.
Financially, Puerto Plata presents a compelling value proposition with packages starting at $1,700-1,800 during peak season, positioning it favorably against both Punta Cana and Brazilian alternatives. Meanwhile, Viva Miches has completed its first year of operation with remarkably positive market reception, further strengthening the brand’s regional footprint.
This surge in Argentine visitors represents a significant market transformation, with travelers increasingly prioritizing new destinations, seaweed-free beaches, and differentiated experiences that combine recreational and cultural elements.