Jamaica’s entertainment and agricultural sectors are set to receive a significant boost as the rescheduled Food, Rum and Reggae Festival prepares for its December 6 launch. Originally planned for St. Elizabeth, the event was postponed following widespread devastation caused by Hurricane Melissa. Organizers have committed to directing portion of the proceeds toward agricultural rehabilitation efforts in the storm-ravaged region.
Headlining artist Capleton, known for his explosive dancehall performances, has promised an electrifying show dedicated to uplifting community spirits. In an exclusive interview with Observer Online, the performer emphasized the psychological importance of maintaining high energy levels during challenging times. “I don’t want my people’s energy to be low because this makes them spiritually and mentally weak,” Capleton stated, highlighting the therapeutic value of musical celebration.
The hurricane’s impact touched all aspects of Jamaican society, with Capleton revealing that both his personal circle and broader community suffered substantial losses. The destruction prompted deep reflection on life’s fragility and the importance of sustainable practices. “It made me realize how important it is to use our natural resources for electricity and the importance of personal farming for emergency preparedness,” the artist shared.
Joining Capleton on the lineup are fellow dancehall artist Agent Sasco and soulful singer Christopher Martin, creating a powerful musical coalition for recovery efforts.
Beyond the stage, Capleton continues his philanthropic work through his charity foundation, providing hurricane relief including school supplies for affected children. While maintaining his characteristically low media profile regarding charitable acts, the artist confirmed ongoing support for those impacted by the natural disaster.