During the inauguration of the ‘Unique Cuba’ thematic area at the Ministry of Tourism’s FIHAV exhibition, which continues until November 29, officials highlighted significant advancements in the country’s tourism sector. Garcia, addressing the press, noted that the establishment of four wholesale markets managed by fully foreign-owned companies has markedly improved supply logistics for hotels in less than a year. This development underscores Cuba’s commitment to enhancing its tourism infrastructure through foreign investment. Deputy Prime Minister and Minister of Foreign Trade and Foreign Investment, Oscar Perez-Oliva, is set to announce new measures aimed at attracting foreign investment and bolstering business operations in Cuba. The tourism sector, which relies heavily on foreign investment, with nearly 70% of projects involving management-oriented investments, is also exploring hotel leasing models to grant greater autonomy to investors. Garcia also discussed the favorable impact of Canada’s shift away from American products, which has redirected travelers to Caribbean destinations like Cuba. Looking ahead, the 2026 International Tourism Fair in Varadero, Matanzas, will focus on Canada, reflecting a strategic approach to market expansion. While sun and beach tourism remain central, Cuba is also diversifying its offerings and targeting Latin American markets, including Mexico, Colombia, Peru, Brazil, and Argentina, to strengthen its position as a leading tourist destination by 2026.