As Jamaica prepares for the winter tourist season, Tourism Minister Edmund Bartlett has announced a phased reopening strategy to recover from the devastation caused by Hurricane Melissa. During a tour of hotels and attractions in Ocho Rios, Bartlett emphasized the sector’s resilience and determination to rebound, signaling to the world that Jamaica remains open for business.
Bartlett acknowledged that the industry cannot operate at full capacity by December 15 but stressed the importance of a gradual recovery. ‘We will open — not as we originally anticipated, but in a manner that allows us to recover together and move forward,’ he stated during his visit to Sandals Dunn’s River.
The hurricane’s impact has been far-reaching, disrupting Jamaica’s tourism sector, which contributes over 50% of the country’s foreign exchange earnings and supports more than 300,000 jobs. Bartlett highlighted the ripple effects of hotel closures, which have left entertainers, taxi operators, farmers, and craftsmen without work. ‘Every closure affects not only the workers in hotels but entire communities,’ he explained.
The minister praised private sector partners, particularly Sandals Resorts International, for their efforts in restoring facilities and supporting staff. Sandals is expected to operate at 70% capacity during the winter season, with the remaining rooms reopening in phases.
Despite the challenges, Bartlett reported a faster-than-expected recovery in bookings, with some properties forecasting up to 90% occupancy by Christmas. He attributed this to modern travel trends, where tourists make last-minute decisions. ‘Today’s traveler is booking today and flying tomorrow,’ he noted.
Starting next week, Bartlett will lead an international outreach campaign across the U.S., Canada, South America, and Europe to reassure partners of Jamaica’s recovery. He described the post-Melissa period as a new chapter in the country’s history, marked by resilience and renewal.
Bartlett expressed gratitude to hospitality workers, many of whom are balancing their jobs with personal recovery efforts. ‘If you don’t move, the economy does not move. So fresh up, dress up, and show up — because Jamaica needs you,’ he urged.
Concluding with a rallying call, Bartlett vowed, ‘We are all in this together. We will recover together, grow together, and make Jamaica the best country on planet Earth — together.’