The Grenada Tourism Authority (GTA) recently wrapped up a comprehensive three-day strategic session aimed at bolstering the tourism infrastructure of Carriacou and Petite Martinique, Grenada’s sister islands. Spearheaded by CEO Stacey Liburd, Chief Marketing Officer Tornia Charles, and Quality Assurance Manager Keron Moore, the initiative underscored GTA’s dedication to fostering inclusive development across the tri-island state. The event featured a series of interactive presentations and stakeholder meetings, focusing on sustainable growth, product enhancement, and market readiness. Key highlights included a Strategic Presentation outlining GTA’s vision for integrating the islands into the national tourism strategy, a Social Media Workshop on digital marketing best practices, a Quality Assurance session emphasizing service standards, and a Marketing 101 module designed to boost local businesses’ promotional capabilities. A pivotal component of the program was a stakeholder engagement tour in Petite Martinique, which provided the delegation with firsthand insights into the island’s tourism assets and the needs of local operators. This visit facilitated open discussions on service delivery, training, and investment opportunities, aimed at enhancing the resilience and visibility of the sister islands. Liburd emphasized the importance of Carriacou and Petite Martinique to Grenada’s overall tourism growth, stating, ‘These sessions are about listening, sharing practical tools, and creating sustainable pathways that empower our industry partners on every island to thrive. Our goal is one cohesive tri-island product that celebrates diversity while delivering excellence.’ A Carriacou service provider praised the initiative, noting the high quality of presentations and the opportunity to engage directly with GTA representatives. The GTA remains committed to ongoing collaboration with tourism partners across Grenada, Carriacou, and Petite Martinique, focusing on capacity building, innovation, and sustainable tourism growth.
