Jamaica’s ‘Yaad Luv’ campaign wins City Nation Place Award for best communications strategy

KINGSTON, Jamaica – Jamaica’s innovative community-based tourism campaign, “Yaad Luv,” has been honored with the City Nation Place Award for Best Communication Strategy: Tourism. The prestigious accolade was presented in London, England, on November 6, 2025, as announced by the Jamaica Social Investment Fund (JSIF) in a recent press release.