The Ministry of Tourism, the Creative Economy and Culture, in partnership with the Grenada Tourism Authority (GTA), has officially declared November 2025 as Tourism Awareness Month. This year’s theme, ‘Sustainable Tourism: People, Planet and Pure Grenada,’ highlights a holistic approach to tourism that balances environmental preservation, community empowerment, and economic growth. The initiative aims to position Grenada as a sustainable and globally competitive destination while celebrating its rich cultural heritage and diverse tourism offerings. Senator Adrian Thomas, Minister for Tourism, the Creative Economy and Culture, emphasized the collective responsibility of all stakeholders in shaping a sustainable tourism future for Grenada. He urged government, industry partners, and local communities to reflect on their roles in protecting the environment, celebrating culture, and ensuring tourism benefits everyone. Key activities for the month include school tours, staff edutainment programs, a social media campaign, and a tourism pop-up event on November 27 at the Grenville Car park. The Ministry and GTA invite residents and visitors to participate in these activities and contribute to a greener, more sustainable, and culturally vibrant Grenada.