In the wake of Hurricane Melissa’s devastation in western Jamaica, the Jamaica Broilers Group (JBG) has initiated a robust relief program to aid affected communities. Partnering with international relief organization Samaritan’s Purse, JBG is delivering critical support to families and farmers impacted by the disaster. Through its Best Dressed Chicken division, the company has distributed free chicken products to local quick-service restaurants and caterers preparing hot meals for residents in need. Additionally, JBG employees have been encouraged to donate essential items such as non-perishable food, water, bedding, hygiene products, and emergency supplies, with donation drop-off points established across all JBG locations. A significant aspect of the relief effort is the collaboration with Samaritan’s Purse, which has established an emergency field hospital in St. Elizabeth and transported vital medical supplies from Norman Manley International Airport to Black River. Teams from JBG, Hi-Pro, and the Jamaica Defence Force have worked tirelessly to set up the field hospital at Black River High School. JBG has also provided meals for Samaritan’s Purse volunteers offering medical and humanitarian aid. Meanwhile, Hi-Pro Division is engaging agricultural associations to assess the storm’s impact on farmers and develop a targeted assistance plan. Colonel (Ret’d) Jaimie Ogilvie, Hi-Pro’s vice president, emphasized JBG’s commitment to national recovery, stating, ‘We are more than chicken and agriculture; we are about nation building.’ The company has also received support from Wysinco, which donated 100 cases of water to ensure hydration for patients and families at the field hospital.