Associated Brands pledges US$500,000 in Hurricane Melissa relief support to Jamaica

Nicholas Lok Jack, Executive Chairman of Associated Brands Industries Limited (ABIL), has announced a significant humanitarian aid package of US$500,000 to support Jamaica in the wake of Hurricane Melissa. ABIL, the parent company of renowned brands such as Sunshine Snacks, Charles Chocolates, Devon Biscuits, and Sunshine Cereals, has committed to providing both financial and material assistance to the affected regions. The aid includes a US$250,000 cash donation to the Sandals Foundation and an additional US$250,000 worth of food and snack products, which will be distributed through various agencies to the hardest-hit communities. Lok Jack emphasized the deep connection ABIL has with Jamaica, home to over 500 employees through its subsidiary, Confectionery and Snacks (Jamaica) Limited. He praised the resilience and spirit of the Jamaican people, stating, ‘We stand with you, shoulder to shoulder, as you rebuild stronger than ever.’ The partnership with the Sandals Foundation was chosen due to its established credibility and effectiveness in delivering aid across the Caribbean. Adam Stewart, Executive Chairman of Sandals Resorts International, expressed gratitude for ABIL’s swift and generous response, highlighting the importance of regional unity in times of crisis. Heidi Clarke, Executive Director of the Sandals Foundation, underscored the immediate impact of the partnership, noting that it will bring essential supplies and hope to those most affected. ABIL’s pledge reaffirms its enduring commitment to the Caribbean and its people, embodying the values of compassion and community support.