Uber, the global ride-hailing giant, has officially launched its services in Barbados, marking the company’s first foray into the Eastern Caribbean. The app became operational last week, offering residents and visitors the ability to book rides through the Uber Taxi option, which connects users with licensed local taxi drivers. Belén Romero, Regional General Manager for the Andean Region, Central America, and the Caribbean, expressed enthusiasm about the expansion. “We are proud to begin this new chapter in Barbados, a strategic location for Uber in the region. Our mission is to enhance mobility by integrating technology that ensures safety and convenience while creating economic opportunities for local drivers,” she stated. Romero emphasized Uber’s commitment to aligning with Barbados’ transportation framework, noting that the Uber Taxi service will not operate at the Bridgetown Port during the 2025/26 winter season to respect local priorities. The Uber Taxi feature allows licensed drivers to accept ride requests via the app while maintaining their independence. Users can access real-time driver details, fare estimates, and routes, with fares displayed in US dollars and fully compliant with Transport Authority regulations. The app also includes a tipping feature for passengers to express appreciation. Uber highlighted that its entry into Barbados aims to strengthen the local taxi industry by leveraging technology, safety, and convenience. Drivers stand to benefit from increased earning potential, particularly from the tourism sector, and gain access to a global platform used by millions worldwide. Additionally, drivers will have access to over 30 in-app safety features and 24-hour support. “Safety is our top priority,” Romero said, explaining that the app enables riders to share trip details with trusted contacts, verify drivers via a PIN system, and rely on continuous monitoring throughout each journey. Uber’s taxi option has already proven successful in other markets. In the Dominican Republic, the service has facilitated over 115,000 trips since 2022, while in France, more than 3,000 taxis now operate through the platform. Similar services are available in major cities like New York, Los Angeles, and London, where traditional black cabs use the app. To cater to Barbados’ tourism market, Uber has introduced features such as Uber Reserve, allowing users to schedule trips up to 90 days in advance, and Uber Hourly, enabling passengers to book a driver by the hour with multiple stops. Barbados is the first Caribbean country to offer Uber Hourly. “Tourism and mobility go hand in hand,” Romero remarked. “We want visitors to explore Barbados with confidence, knowing they have access to the same trusted safety standards Uber provides globally. Our goal is to support the island’s tourism by connecting people safely and reliably while creating new opportunities for local taxi drivers, who are integral to the authentic Barbadian experience.” The onboarding process for local drivers is managed by an on-island partner responsible for verifying permits, licenses, and insurance documents. Earnings from completed trips will be deposited directly into drivers’ registered bank accounts.