Digicel Barbados has reiterated its dedication to bolstering the island’s tourism and hospitality sector by deploying cutting-edge digital solutions aimed at enhancing guest experiences. During a recent Digicel Business event at Sandals Royal Barbados, CEO Natalie Abrahams emphasized the company’s mission to empower hotels with technology that aligns with evolving traveler demands and fortifies business resilience. ‘Every reservation and every social media post serves as a digital ambassador for Barbados, showcasing the unforgettable experiences it offers,’ Abrahams remarked. She highlighted the growing importance of seamless, personalized, and immediate services in today’s hospitality landscape, which is increasingly driven by digital innovation and robust connectivity. However, Abrahams also cautioned about the escalating risks of cyber threats, noting a 76% surge in cyber exposures across the Caribbean since 2023. To address these vulnerabilities, Digicel is offering complimentary Dark Web Scans to its hospitality partners, ensuring enhanced data security. Abrahams underscored Digicel’s reliability, citing its swift response during Hurricane Beryl, where 87% of customers were reconnected within 48 hours. Marco Piazzi, Digicel’s regional hospitality business development manager, further elaborated on the company’s role as a leading technology partner for Caribbean hotels. He highlighted the integration of artificial intelligence, cloud computing, and cybersecurity through products like the 360View surveillance system and 360Comms communication platform, designed to optimize safety, efficiency, and connectivity. ‘By merging connectivity, ICT, cloud, and cybersecurity, Digicel enables hotels to operate smarter and safer,’ Abrahams concluded. ‘Together, we can build a hospitality industry that is not only warm and welcoming but also smart, secure, and future-ready.’