The 2026 Republic Bank Caribbean Premier League (CPL) T20 cricket tournament wrapped up on September 20 at Barbados’ iconic Kensington Oval, and four lucky Flow customers from across the region got a front-row seat to the championship clash, all expenses paid alongside a guest, as part of Flow’s popular ‘We Live For This’ fan engagement campaign.
Two winners from Trinidad and Tobago, one from Jamaica, and one from Antigua joined thousands of cricket lovers from across the Caribbean to witness the thrilling conclusion of the six-week tournament, creating lasting memories at one of the region’s biggest annual sporting events. The ‘We Live For This’ campaign was designed to honor the deep passion, collective pride, and shared community experiences that have cemented cricket as a cornerstone of Caribbean cultural life. It highlighted all the elements that have earned CPL the nickname of ‘the Biggest Party in Sport’ — from edge-of-your-seat on-field performances and sold-out stadiums to lively music, fan celebrations, neighborhood pride, and the unwavering loyalty of regional cricket supporters.
Today, CPL stands as one of the most-watched domestic T20 cricket leagues on the planet, drawing more than a billion cumulative viewers globally and serving as a global showcase for Caribbean athletic talent, cultural vibrancy, and world-class entertainment. “Cricket has a unique ability to bring our region together, and CPL embodies that one-of-a-kind Caribbean spirit,” explained Marilyn Sealy, Senior Director of Communications at Flow. “Through the ‘We Live For This’ campaign, our goal was to center fans and celebrate the special moments that make this tournament irreplaceable. It was a true pleasure to grant these four winners and their guests this once-in-a-lifetime opportunity to experience the CPL Final live in Barbados.”
Flow’s long-term partnership with CPL aligns with the brand’s ongoing commitment to investing in events that unite Caribbean people and strengthen regional communities. This sponsorship builds on Flow’s previous work as the Official Telecommunications Partner for the 2024 ICC Men’s T20 World Cup, further cementing the brand’s mission to deliver world-class sporting experiences across the Caribbean. Beyond fan engagement, Flow has leveraged its CPL partnership to drive tangible community impact through its ‘Every Six Gives Back’ initiative. Across five regional markets, every boundary six hit during the tournament unlocked funding for local causes spanning education, youth sports, public health, and social inclusion.
“Turning a moment of on-field excitement into tangible support for local communities is incredibly meaningful,” Sealy added. “With every six, we don’t just celebrate the thrill of the game — we invest in young people, families, and local organizations that are doing critical work across our region.”
As CPL continues to grow into one of the top T20 leagues in global cricket, blending elite athletic competition with the distinct vibrant energy and culture of the Caribbean, Flow’s partnership has strengthened the tournament’s ability to deliver unforgettable experiences both for in-stadium fans and global digital audiences.
Flow is a consumer brand of Liberty Caribbean, a leading regional communications and technology provider with operations in more than 20 Caribbean markets. Liberty Caribbean delivers broadband, mobile, video, and voice services to residential customers through its Flow and BTC consumer brands, while its B2B division, Liberty Business, provides enterprise-grade connectivity, cloud infrastructure, cybersecurity, and data center services to businesses and governments across the region, supporting national digital growth. With a 150-year legacy rooted in the Caribbean, Liberty Caribbean remains committed to building robust regional networks, delivering personalized local support, and creating solutions tailored to the needs of Caribbean people and communities.
First launched in 2013, the Republic Bank Caribbean Premier League is a franchise-based T20 cricket tournament that uniquely blends high-stakes competitive cricket with the Caribbean’s iconic carnival atmosphere. In 2025, the tournament reached a global broadcast and digital audience of 1.17 billion viewers, solidifying its position as one of the most-watched cricket leagues in the world. The 2026 tournament runs from August 7 to September 20, with seven franchise teams competing: the current title holders Trinbago Knight Riders, plus Antigua & Barbuda Falcons, Barbados Royals, Guyana Amazon Warriors, Jamaica Kingsmen, St Kitts & Nevis Patriots, and Saint Lucia Kings.