Barbados’ Caribbean Premier League (CPL) franchise Barbados Tridents has announced a rebranded annual charity cricket fundraising event, set to take place on September 10 during its home fixture against the St Kitts and Nevis Patriots. The event, now named the Trident Trust CPL Fundraising Cricket Day, replaces the long-running Pink Promise campaign, and will direct all raised funds to two local causes: the Barbados Cancer Society and the Barbados Royals Girls Cricket Club. The official announcement was made Thursday during the launch of the 2026 Walk for the Cure at Sugar Bay Barbados in Hastings.
Following the franchise’s transition from the former Royals ownership to the current Barbados Tridents regime, the team has returned to its iconic national team colors of ultramarine blue and gold, a shift that prompted the rebranding of the charity initiative. However, Roxanne Forte, Head of Operations for Barbados Tridents, emphasized that the core mission of the event remains unchanged: advancing breast cancer awareness and supporting female empowerment, the same values that drove the original Pink Promise campaign.
Forte explained that the former Royals franchise adopted pink branding specifically to center female empowerment, a goal that the new Trident management remains fully committed to. Even with the franchise’s return to its traditional blue and gold colors, the entire team will wear pink uniforms for the September 10 match to honor the initiative’s origins and continue raising visibility for breast cancer causes. This annual fundraising event is set to become a permanent tradition for the franchise, with annual donations earmarked for both the cancer society and the girls’ cricket development program.
The original Pink Promise campaign already leaves a substantial legacy, having empowered more than 15 million families across India through its outreach and fundraising work. Now reborn under the Trident Trust name, the event is expanding its local impact to support Barbados’ own cancer support services and nurture young female cricket talent on the island.
To maximize fundraising and fan engagement on match day, organizers have planned a full slate of special activities alongside the 7 p.m. fixture. Highlights include a surprise halftime concert featuring yet-unannounced star performers, a silent auction for attendees to bid on unique items and experiences, and on-site bucket collections for voluntary donations. All proceeds from these activities will be split equally between the two partner organizations.
Forte also used the announcement to highlight an often-overlooked fact about breast cancer: the disease impacts people of all genders, not just women. She noted that even the cricket community in Barbados has been touched by male breast cancer cases, underscoring the importance of widespread awareness and continued fundraising to advance treatment and search for a cure. Encouraging the public to turn out in force for the event, Forte called on community members to support the initiative and help make this year’s fundraiser the most successful one to date.