Caribbean cricket fans are set to gain year-round access to elite cricket content from across the globe, after the Republic Bank Caribbean Premier League (CPL) and regional sports brand Rush Sports announced a historic new venture: Rush Live & Louder, the Caribbean’s first linear television channel fully dedicated to cricket. Scheduled to launch across major regional cable and broadcast networks on July 1, 2026, the new channel marks a transformative shift for CPL, evolving the popular seasonal tournament into a full-time, permanent cricket media platform for the region.
The groundbreaking launch is a rare milestone in global cricket broadcasting, making CPL one of the first cricket leagues in the world to launch its own dedicated linear television channel. For years, CPL’s social media platforms have served as a year-round gathering spot for Caribbean cricket fans, and the new channel builds on that existing momentum to take the league’s evolution a step further. Where CPL previously focused on content creation and rights ownership, Rush Live & Louder positions the organization as both a curator and direct distributor of top-tier cricket content from every corner of the globe.
At the core of the channel’s lineup will be 2026’s upcoming men’s and women’s CPL tournaments, which are set to kick off on August 7. Beyond the flagship regional competition, Rush Live & Louder will feature a broad slate of international cricket content secured through licensing deals with leading cricket governing bodies around the world. In addition to live match broadcasts, the channel will offer viewers a diverse array of original and archival content, including match highlights, original talk shows, glossy magazine-style sports programs, in-depth documentaries, and replays of classic CPL matches and other iconic historic cricket encounters from top global competitions.
Pete Russell, Chief Executive Officer of CPL, framed the launch as a long-awaited win for regional cricket fans. “Rush Live & Louder is a huge moment for CPL, for Rush Sports and for cricket in the Caribbean. We have always wanted to give Caribbean fans more cricket, more often, and this channel allows us to do exactly that. CPL will remain at the heart of the offering, but fans will now be able to watch live cricket from around the world throughout the year. We are creating a true home of cricket for the Caribbean,” Russell said.
Michael Look Tong, CEO of CPSL, the parent company that operates Rush Sports, emphasized that the new channel is an innovative response to the deep, enduring passion Caribbean audiences hold for cricket. “Rush Live & Louder is an ambitious and innovative project that reflects the passion Caribbean audiences have for cricket. By combining CPL’s world-class cricket properties with premium international rights and original programming, we are creating a channel that will serve cricket fans every day of the year. We believe this is a significant step forward not just for cricket broadcasting, but for sports media more broadly,” Look Tong noted.
The venture represents a major strategic milestone for both CPL and Rush Sports, establishing an entirely new model for cricket league operations: rather than limiting itself to organizing its own tournament and selling broadcast rights to third parties, the league now owns the full distribution pipeline, while expanding its content library by acquiring international cricket rights to deliver year-round value to fans. The launch underscores CPL’s long-term ambition to build a complete, sustainable cricket ecosystem that serves fans across the Caribbean 12 months a year. While the annual CPL tournament will remain one of the Caribbean’s most popular and high-profile sporting events, the new channel ensures that local fans never have to go long without elite cricket action.
Fans can follow the channel’s official social media account @rushtvcaribbean for upcoming updates on programming schedules, launch events, and new content announcements.