Global Super League partners with CWI to boost tournament visibility

Ahead of its much-anticipated third edition, the ExxonMobil Guyana Global Super League (GSL) has announced a landmark promotional collaboration with Cricket West Indies (CWI) that is set to elevate the tournament’s global profile. The 2026 T20 franchise tournament is scheduled to take place across Guyana from July 23 to August 1, and the newly struck agreement will place prominent GSL branding on the front of the West Indies Men’s national team kit throughout their ongoing white-ball series against Sri Lanka.

Sir Clive Lloyd, chairman of the ExxonMobil Guyana Global Super League, celebrated the new partnership, emphasizing the aligned values and shared ambitions of the elite tournament and the regional governing body. “The ExxonMobil Global Super League is very pleased to support the West Indies Men during what promises to be a thrilling series in an exciting summer for West Indies cricket,” Lloyd noted. He added that the tournament’s recently launched “Super We” campaign now expands to “Super WI,” extending that collaborative energy to the national side, and extended the team his best wishes for a successful series.

CWI chief executive Chris Dehring echoed that enthusiasm, framing the alliance as a landmark example of Caribbean cricket stakeholders uniting to strengthen the sport across the region. “This partnership underscores the importance of regional collaboration and the collective responsibility of Caribbean cricket stakeholders to work together in building a stronger, more sustainable future for the game,” Dehring said. As the global cricket ecosystem continues to shift, he explained, strategic commercial partnerships like this one are critical to unlocking new growth opportunities, attracting increased investment, expanding fan audiences, and delivering greater value for players, supporters and industry partners across the Caribbean. Dehring added that the collaboration allows CWI to provide the GSL with a high-impact global platform while advancing their shared mission of growing Caribbean cricket and securing long-term success for the sport both on and off the pitch.

Widely regarded as one of the world’s top-tier T20 franchise competitions, the GSL draws top champion teams from every major cricketing region to compete for the title. Tournament organizers expect the CWI partnership to not only boost the GSL’s international standing but also honor the Caribbean’s deep, centuries-long cricketing heritage that forms the foundation of the sport globally.

With expanded exposure through the West Indies Men’s national team and a series of international matches hosted in Guyana in the lead-up to the tournament, industry observers expect the 2026 GSL to draw significantly increased attention from cricket fans, commercial sponsors and global audiences worldwide. The tournament also cements Guyana’s growing reputation as a premier destination for international cricket and major elite sporting events across the Caribbean region.