KINGSTON, Jamaica — One year after its wildly successful first launch, one of Jamaica’s most authentic celebrations of homegrown music and nightlife culture is gearing up for its second act. Guinness Pull Up, the brand-backed event centered on the beloved Jamaican music tradition of the crowd-requested rewind, is scheduled to take over Kingston’s Stadium East Car Park on June 20, promising attendees an unforgettable night of dancehall rhythms, world-class selectors, and immersive live entertainment.
First launched in 2025, the event was crafted from the ground up to honor a core pillar of Jamaican sound system culture: that electric, shared moment when a track strikes such a powerful chord with the crowd that fans demand it be played again immediately. Organisers note that this year’s iteration will double down on what made the debut a hit, leaning fully into the raw, unfiltered energy of Jamaican nightlife through live performances, curated selector sets, and one-of-a-kind interactive experiences.
Headlining this year’s entertainment lineup are two of dancehall’s biggest current stars, Kraff Gad and Rajah Wild. The pair will top a bill built specifically to showcase the evolving sounds and cultural identity that continue to define Jamaica’s local entertainment scene, drawing fans from across the island and beyond to the capital’s iconic event space.
For Nadine Hylton, Guinness Brand Manager, the return of Guinness Pull Up is more than just an annual event—it is a reflection of the brand’s longstanding commitment to creating cultural experiences that strike a chord with Jamaican consumers.
“Guinness Pull Up was created to celebrate the sound, energy and confidence of Jamaican nightlife,” Hylton explained in an interview ahead of the event.
“The first staging showed us that consumers wanted an experience that felt real to them, rooted in the music they love, the selectors who move them and the culture they live in every day. This year, we are building on that momentum with Kraff Gad and Rajah Wild, two artistes who represent the boldness, edge and originality that Guinness continues to champion.”
Beyond the two headline performers, the event will feature a stacked roster of top-tier local selectors, including Fyahman, Code Specs, Johnny Kool, Little Richie, Javy Supreme, DJ Dedical, Badda Bling, Niney Badness and DJ Haley. Their carefully curated sets will be the driving force behind the interactive, crowd-centric atmosphere that is at the heart of the Pull Up concept.
“Selectors are essential to the Pull Up experience because they understand how to read a crowd, build anticipation and create those moments that people remember long after the night ends,” Hylton added. “This platform is about creating a full cultural experience where the music, the people and the brand come together. As we return for year two, our focus is on giving patrons an experience that reflects the confidence of the Guinness consumer and the unmatched energy of Jamaican entertainment.”
True to the model that made the first event accessible to fans, entry to 2026’s Guinness Pull Up will once again be tied to the purchase of a Guinness six-pack, giving consumers straightforward, direct access to the celebration of Jamaican music culture.