Global new energy vehicle leader BYD has locked in its return as the Official Car Partner for the 2026 edition of the Republic Bank Caribbean Premier League (CPL), marking a key milestone in the brand’s ongoing expansion across the Caribbean region.
The 2026 CPL tournament will host matches across eight Caribbean nations, including six of BYD’s core regional markets: Jamaica, Trinidad & Tobago, Guyana, Barbados, Antigua & Barbuda, and Saint Lucia. This partnership is built around aligning BYD’s core brand pillars of innovation, sustainability, and forward-thinking mobility with the cultural identity of the Caribbean, tying the company’s regional growth strategy to one of the area’s most beloved and high-profile sporting events.
To maximize engagement with cricket fans and local communities, BYD has planned a full slate of cross-channel activations tied to the tournament. Beyond prominent branding and vehicle showcases across host stadiums, the brand will roll out interactive fan experiences, targeted digital marketing campaigns, and in-dealership events that bring the excitement of CPL directly to local consumers. In-dealership initiatives include official CPL viewing parties, exclusive test drive promotions, and limited-access fan experiences designed to create multiple touchpoints for consumers to explore BYD’s full lineup of electric vehicles.
One of the most anticipated initiatives of the partnership is the “Wrap the Future: BYD x CPL Design Challenge”, a creative competition open to artists and designers across the Caribbean. The challenge invites participants to create custom vehicle wrap designs that merge three themes: the excitement of Caribbean cricket, the unique cultural identity of the region, and the future of sustainable mobility. Winning entries will be printed and applied to actual BYD vehicles, which will then be displayed at tournament matches, regional roadshows, and across the brand’s digital and social media channels, giving local creatives a high-profile platform to showcase their work.
Overseeing on-the-ground execution of the full campaign is regional automotive group ATL Automotive, whose local teams across the Caribbean will coordinate with BYD to ensure consistent, large-scale delivery of all activations across every host market.
Stephen Hector, Group Strategic Marketing and Digital Growth Director at ATL Automotive, emphasized the natural alignment between BYD’s brand mission and CPL’s cultural standing in the region. “Cricket remains one of the Caribbean’s greatest passions, and for BYD, this partnership creates a unique opportunity to connect with audiences through a platform that blends innovation, entertainment, energy, and community spirit,” Hector said. “As a global leader in electric mobility, BYD is proud to align with one of the region’s most dynamic sporting properties, reinforcing our commitment to smarter and more sustainable transportation while engaging fans across the Caribbean in meaningful ways. This partnership is a natural fit for BYD as a brand built on innovation and forward-thinking mobility, and we are excited about the opportunities this season will bring both on and off the field.”
Dr. Tara Wilkinson-McLean, Head of Partnerships for the Caribbean Premier League, echoed that enthusiasm, welcoming BYD back to the 2026 tournament. “BYD’s commitment to innovation, sustainability and community engagement align perfectly with the values of the CPL and our vision for the continued growth of the tournament across the Caribbean,” Wilkinson-McLean noted. “The partnership goes beyond traditional sponsorship, creating exciting opportunities for fans to engage with the brand through unique activations, experiences and initiatives such as the ‘Wrap the Future’ design challenge. We look forward to working closely with BYD and ATL Automotive to deliver a memorable campaign that celebrates both Caribbean cricket and the future of mobility.”
Founded to accelerate the global transition to sustainable transportation, BYD is a world-leading manufacturer of electric vehicles and new energy mobility solutions, with operations in more than 100 countries and regions worldwide. This collaboration marks a key step in the brand’s strategy to embed itself within Caribbean communities while growing its market share in the region’s expanding electric vehicle sector. The partnership is expected to drive both broad brand awareness and tangible commercial growth for BYD across all participating markets, while adding new layers of fan engagement to the 2026 CPL tournament.