KINGSTON, Jamaica — Homegrown Jamaican plant-based skincare label OUR Soap has announced a major expansion of its retail presence across the island, locking in a new distribution partnership with leading local pharmacy chain Fontana Pharmacy. Through the brand’s official pharmacy channel distributor Aventa Jamaica, the company’s full line of gentle, natural soap collections is now available on shelves at Fontana locations nationwide.
This retail expansion aligns with a rapidly shifting consumer landscape in Jamaica, where local buyers are increasingly prioritizing holistic wellness, clear ingredient labeling, and domestically produced personal care goods over imported alternatives. As customer demand for transparent, sustainably made skincare continues to climb, domestic brands like OUR Soap have stepped forward to meet that unmet need in the premium retail space.
OUR Soap’s premium product range includes three core formulations: Aloe Hydrate & Soothe, Coconut Afterglow, and Olive Nourish & Restore. All of the brand’s products are intentionally formulated without parabens, sulfates, or harsh abrasive chemicals, a key selling point for consumers seeking gentler options for everyday skincare. The brand frames its offerings not just as basic cleansing products, but as an accessible, foundational component of regular self-care practice.
The new partnership marks the latest milestone in OUR Soap’s strategic growth strategy, which centers on expanding access to its products in high-quality retail locations across Jamaica. To celebrate the official launch of the collaboration, leadership teams from OUR Soap, Fontana Pharmacy, and Aventa Jamaica hosted a kickoff event on May 19 at Fontana’s Waterloo Square outlet. The gathering welcomed key stakeholders including OUR Soap Marketing Officer Brianna Burke, Fontana Pharmacy Waterloo Supervisor Dainty Walters, Aventa Jamaica Sales Supervisor Nicola Nelson Pollack, and digital content creator and OUR brand partner Sara Hazel.
For Aventa Jamaica, the collaboration is more than a new distribution deal: it is part of a broader push to increase the visibility and accessibility of Jamaican-made wellness and personal care products within the country’s retail pharmacy sector, creating more space for local brands to compete alongside international labels.