KINGSTON, Jamaica — Against the backdrop of a globally renowned fine cocoa sector, Jamaica’s top agricultural commodities regulator is calling on local consumers to prioritize domestic chocolate makers, a move that officials say will drive industry expansion and lift economic fortunes across the island’s cocoa supply chain.
Chevonne Aschute, acting Senior Director for Cocoa and Coconut at the Jamaica Agricultural Commodities Regulatory Authority (JACRA), laid out the appeal during a recent JIS Think Tank session hosted at the news agency’s television studios in central Kingston. Aschute noted that local cocoa farmers and chocolate producers have significantly scaled up output in recent months, positioning the sector for broader growth if domestic consumer demand matches rising production.
“At our core, we have a philosophy: we grow what we consume, and we consume what we grow,” Aschute told attendees. “That is why we need to stand behind our local chocolatiers. This collective effort will help our entire nation move forward. Jamaica has a global reputation for producing exceptional, high-quality goods, and our cocoa is no exception — that makes supporting local all the more critical.”
Jamaica holds a rare, elite status in the global cocoa market: it is one of just a handful of countries globally to earn 100% “fine flavour status” from the International Cocoa Organization (ICCO). This designation is awarded only to cocoa with extraordinary sensory qualities, distinct flavor notes, and superior overall quality that sets it apart from bulk commodity cocoa. As a result, Jamaican cocoa commands a significant price premium over standard bulk cocoa on international markets, creating a built-in competitive advantage for the country’s producers.
Aschute emphasized that increased local support for domestic chocolate makers will create a ripple benefit throughout the entire supply chain, starting with the smallholder and commercial farmers who grow the cocoa. “When consumers buy from local chocolatiers, producers can pay farmers a higher rate per kilogram or per box of their harvested cocoa,” he explained. “This creates a reciprocal cycle of growth that ultimately improves livelihoods for every person working in the sector, from farm to retail.”
To maintain the industry’s coveted quality reputation, Aschute confirmed that JACRA continues to partner closely with cocoa farmers across the country. The authority provides guidance, training, and quality control measures to ensure all harvested cocoa pods meet strict international market standards, preserving the fine flavour profile that makes Jamaican cocoa a premium product worldwide.