Jamaica’s vibrant culture and scenic beauty took center stage on American morning television as NBC’s TODAY Show filmed two special episodes from the island nation on March 26-27. Hosts Jenna Bush Hager and Sheinelle Jones embarked on an immersive journey through Jamaica’s culinary landscape, natural wonders, and cultural attractions, showcasing the destination’s renowned hospitality to millions of viewers.
The production commenced with an exclusive welcome party at Sandals Dunn’s River on March 25, where talent, crew, and invited guests experienced authentic Jamaican hospitality. Throughout the broadcast days, the hosts explored iconic locations including the majestic Dunn’s River Falls in Ocho Rios, where they received guided tours of the famous terraced waterfalls.
Adventure continued at Mystic Mountain, where Hager and Jones arrived via sky lift before experiencing the thrill of Jamaica’s signature bobsled ride. The culinary segment featured the hosts indulging in traditional Jamaican cuisine at popular eatery Miss T’s Kitchen, where proprietor Anna-Kay Tomlinson personally served jerk chicken, curried goat, and escoveitch fish.
The visit held special significance with the involvement of executive producer Talia Parkinson-Jones, who secured additional secondary shooting opportunities through her Jamaican heritage connections. The production received official recognition from Jamaica’s Ministry of Tourism, with Minister Edmund Bartlett personally welcoming the NBC team and highlighting the importance of this international exposure for Jamaican tourism.
Since its 1952 debut, the TODAY Show has maintained its position as America’s top-rated morning program, consistently drawing over three million viewers, making this Jamaican feature a significant promotional achievement for the Caribbean destination.