Jamaican media production powerhouse The Voicebox has launched a strategic expansion into West Africa, establishing operational bases in Nigeria and Ghana to deepen its coverage of the burgeoning Afrobeats scene. Founded in 2010 by CEO Ramona Samuels, the company is leveraging on-the-ground correspondents and production talent to capture major live events and intimate cultural moments from within the continent.
The initiative has already yielded significant success with its immersive coverage of Ghanaian superstar Stonebwoy’s ‘The Torture Experience’ concert on March 5th. According to Samuels, the production successfully captured the event’s energy, audience engagement, and cultural significance from inside the venue. The company has deployed trusted representatives in both Nigeria and Ghana, including DJ Murphy Dread of Raypower FM Nigeria and cinematographer Frederick Ekon from Ekon Concepts, ensuring authentic and high-quality coverage.
This expansion represents more than mere geographical growth—it establishes a cultural bridge between Jamaica and West Africa, two regions with deep historical connections through rhythm, resistance, and musical evolution. The Voicebox’s approach maintains its signature production polish while ensuring stories remain locally grounded and culturally textured.
The produced content airs on Ramona Samuels TV on YouTube, the digital broadcast arm of The Voicebox, which has already generated impressive viewership numbers. Future coverage will include interviews, behind-the-scenes footage, crowd reactions, and cultural commentary surrounding major events. Additionally, The Voicebox is powering coverage for emerging fusion pop artist Samuel K. Golden’s debut album ‘Therapy For The Heart’, aligning with its mission of meaningful storytelling and cross-continental creative exchange.
This strategic move transforms The Voicebox from Jamaica’s first registered voice-over production house into an international media entity connecting the African diaspora through music, culture, and narrative.