Celebrating nearly 30 years in operation, Jamaican family-owned enterprise Ayrtons Distributors is expanding its footprint in the cosmetics industry with the debut of its defyAGE Sunscape Sunscreen. This new product enhances the company’s growing skincare portfolio, specifically engineered to meet the demands of consumers in tropical climates while addressing longstanding concerns of melanin-rich skin tones.
The SPF 30 broad-spectrum formulation delivers approximately 97% protection against harmful UVA and UVB radiation, effectively reducing risks of premature aging and sunburn. A distinctive advantage highlighted by Sales and Marketing Coordinator Jodi-Lee Oakley is its elimination of the white residue commonly reported by darker-skinned users—a frequent drawback in many sun protection products. ‘Based on extensive consumer reviews, we’ve confirmed no white cast remains upon application,’ Oakley stated.
Contrary to popular belief, Oakley clarified that the protective difference between SPF 30 and higher ratings like SPF 50 is marginal. She emphasized that consistent reapplication every two hours is crucial for maintaining efficacy. The sunscreen also boasts an 80-minute water resistance rating, making it suitable for humid conditions and vigorous activities. Designed for universal use across face and body, it incorporates hydrating agents like vitamin E and ceramides to combat skin dehydration under intense sun exposure.
Ayrtons began as a pharmaceutical distributor in 1995 under founder Dorothy Finlayson before diversifying into beauty and personal care. The company first gained recognition with staple products like cocoa body oils, butters, and scented Epsom salts. Its defyAGE skincare line represents a strategic expansion into targeted facial care, featuring a structured regimen of cleanser, toner, moisturizer, and specialized serums addressing issues from hyperpigmentation to acne.
In 2025, the brand further extended its acne solutions with a Salicylic Acne Care range containing a 2% salicylic serum. The new sunscreen serves as the final step in the defyAGE routine, sealing in moisture and active ingredients from prior products.
Accessibility and affordability remain core to Ayrtons’ philosophy, with products available islandwide through pharmacies, beauty retailers, and select supermarkets. The company also supplies wholesalers, spas, and dermatologists who incorporate these products into professional treatments.
Oakley addressed a critical misconception that individuals with darker skin do not require sunscreen, underscoring its importance in preventing premature aging and skin cancer. Early consumer feedback praises the product’s lightweight texture, pleasant fragrance, and budget-friendly pricing—positioning it as a competitive player in the market.