Sabina Park is poised to transform into an epicenter of authentic Jamaican culture this Friday night as Wray & Nephew White Overproof Rum presents its highly anticipated Bashment event. The celebratory gathering, orchestrated by renowned podcaster Jaii Frais and top producer DJ Mac, will feature electrifying performances from chart-topping dancehall artist Skippa and viral social media sensation turned recording artist Top Banks.
The event signifies a strategic cultural investment by the long-established rum brand, which recently appointed DJ Mac as its official ambassador. Kerry Ann Bryan, Brand Manager for Wray & Nephew White Overproof Rum, emphasized the company’s deep commitment to authentic Jamaican expression. “Bashment represents an authentic celebration of the music, energy and people that shape our identity,” Bryan stated, highlighting the dual celebration of DJ Mac’s ambassadorship and Jaii Frais’s innovative contributions to entertainment.
Patrons can anticipate a fully immersive brand experience featuring signature cocktail offerings alongside vibrant performances. The musical lineup promises to deliver high-energy entertainment with Skippa performing his popular hits including ‘WYFL,’ ‘Pizzaman,’ and ‘Duppy Man Style.’ Top Banks is expected to amplify the excitement with his trending tracks ‘Papers’ and ‘Yuh Think Ehh Tek Bwoy,’ both of which have garnered significant digital traction.
The auditory landscape will be engineered by an ensemble of premier selectors including A-Team, DJ Banka, Kevi Di Kinetic, ZJ Romzi, and Bishop Escobar, ensuring a continuous flow of dancehall rhythms throughout the evening. This collaboration between corporate sponsorship and cultural creators exemplifies Wray & Nephew’s ongoing mission to champion the innovators who propel Jamaican culture forward on both local and international stages.