KINGSTON, Jamaica — In a significant boost for Jamaica’s vibrant music scene, Boom Energy Drink has reaffirmed its sponsorship of the prestigious All Star Sound Clash through 2026, cementing its role in preserving and promoting authentic sound system culture.
The decade-old competition, recognized as a pivotal platform for both emerging and established sound systems, continues to demonstrate its cultural significance within the dancehall community. Founded by renowned music producers Author ‘Author Wale’ Amos and Anthony ‘New Kid’ Bennett, the event evolved from weekly gatherings to a competitive showcase that has become instrumental in defining musical excellence.
Following a pandemic-induced hiatus, the clash triumphantly returned in 2023, resuming its mission to highlight artistic creativity, lyrical prowess, and audience engagement. The competition has served as a launching pad for numerous sound systems that have since achieved legendary status, including Bass Odyssey, Fire Links, Ricky Trooper, and Likkle Shabba.
The international reach of sound system culture is reflected in past participants from Japan (Yaad Beat), New York City (King Addies), Canada (Rebel Tone), and Africa (Dynamic), demonstrating the event’s global influence.
The 2026 edition will unfold across eleven weeks of intense musical competition, featuring confirmed participants High Grade International, Super Solid Sound, Red Heat Sound System, Top Class Sound, Sound Revolution, Code Red Sound, and Game Changers.
Co-founder Anthony Bennett emphasized the long-term vision: ‘We’re building an enduring cultural institution. Our aspiration is for the All Star Sound Clash to become synonymous with sound system culture worldwide. Boom Energy’s continued partnership represents a perfect alignment of values and energy.’
Kadechah Henry, Marketing Coordinator for Boom Energy Drink, confirmed the brand’s commitment: ‘We champion events where cultural expression and creativity converge. This clash embodies the essence of sound system culture while providing crucial exposure for both new and established talents.’
With a grand prize of one million Jamaican dollars and additional sectional awards, the Boom Energy-sponsored competition promises electrifying performances and unforgettable musical moments throughout its eleven-week run.
The events will take place Thursdays at 11:00 PM at All Star HQ, 153 Olympic Way, Kingston 20, offering patrons an authentic experience of Jamaica’s rich sound system tradition.