Jamaica’s tourism sector anticipates unprecedented global exposure as NBC’s flagship morning program “Today” prepares for its inaugural ‘Girls Trip’ broadcast from the luxurious Sandals Dunn’s River resort in Ocho Rios. The landmark broadcasts scheduled for March 26 and 27 will feature co-hosts Jenna Bush Hager and Sheinelle Jones experiencing Jamaica’s premium hospitality offerings firsthand.
In a strategic collaboration with the Jamaica Tourist Board (JTB), the program will offer viewers an exclusive opportunity to win a comprehensive vacation package. The grand prize includes a five-day, four-night all-inclusive stay featuring unlimited gourmet dining, premium beverages, and diverse recreational activities ranging from PADI-certified scuba diving to the increasingly popular pickleball. Round-trip air transportation completes this luxury experience.
Prospective entrants must submit creative video submissions through jennaandsheinelle.com, articulating their compelling reasons for joining the Jamaican adventure. The selection process will culminate with winner announcements later in March.
The timing proves particularly strategic as recent Nielsen ratings for February 2026 confirm Today’s dominance in morning television, maintaining leadership with 3.289 million total viewers and 637,000 within the crucial 25-54 demographic.
Kevin Clarke, General Manager of Sandals Dunn’s River, expressed enthusiasm about showcasing authentic Jamaican hospitality: “We’re preparing to extend our signature island welcome to the Today show team and their viewers. Beyond our spectacular physical setting, we’re excited to share the cultural essence that makes Jamaica uniquely captivating for visitors worldwide.”
The broadcasts will utilize aerial perspectives to highlight the resort’s stunning coastal location, providing visual grandeur to complement the programming content.