KINGSTON, Jamaica — Jamaica’s tourism sector is capitalizing on unprecedented growth from Latin American markets, with the Ministry of Tourism unveiling ambitious plans to dramatically enhance air connectivity from the region. This strategic move follows intensive negotiations with airline executives across key South American nations.
The tourism ministry reported a remarkable 75.9% year-over-year surge in visitors from Latin America during 2025, with particularly strong performances from Argentina, Chile, and Peru. This explosive growth has prompted high-level discussions in Colombia and Panama aimed at securing additional flight capacity for the 2026 and 2027 winter seasons.
Tourism Minister Edmund Bartlett emphasized the strategic importance of these developments: “We are building upon an exceptional period of growth from Latin America. Our discussions reflect both surging demand and our commitment to establishing Jamaica as the most accessible and compelling Caribbean destination for regional travelers.”
The initiative builds upon existing LATAM flight routes that currently operate at impressive 80-86% load factors, demonstrating robust underlying demand. The expansion strategy aligns with projections that Latin American travel and tourism revenues will grow at approximately 6.7% annually through 2030, positioning Jamaica to capture a significant portion of this expanding market.
Director of Tourism Donovan White attributed the region’s growing interest to cultural connections, value proposition, and accessibility: “Travelers from Latin America are drawn to Jamaica’s unique cultural affinity, combined with competitive pricing and ease of access. We have established strong partnerships with tour operators and travel trade organizations to drive further awareness and engagement.”
The ministry aims to finalize additional airlift arrangements by mid-year, ensuring enhanced connectivity that will support Jamaica’s position as a premier Caribbean destination for Latin American visitors.