KINGSTON, Jamaica — Chart-topping dancehall sensation Ayetian is preparing to deliver an unforgettable intimate performance at this Thursday’s Soundcheck event at Dubwise Café on Lady Musgrave Road. The artist, who dominated airwaves last year with hits including “Weh Yo Deh Pon,” “Balance (One Gyal Everyday),” and the “Tip” remix, promises attendees a deeply personal showcase sponsored by Wray and Nephew White Rum.
In an exclusive statement to Observer Online, Ayetian emphasized the significance of performing in his hometown: “Soundcheck in Kingston carries profound meaning for me as it represents home territory. Performing locally generates a distinctive energy and sense of responsibility. My passion for music made this opportunity an immediate acceptance. Supporters can anticipate genuine emotion, authenticity, and a performance that encapsulates my artistic evolution.”
The artist revealed his unique approach to preparing for this special engagement, where he’ll be accompanied by the renowned Dub Squad Band. Ayetian described treating Soundcheck as more than a conventional concert: “I approach these performances with personal investment because they transcend merely playing hits—they create immersive experiences. My preparation strategy differs significantly this time, intentionally incorporating tracks I rarely perform alongside audience favorites to guide listeners through my musical development from inception to current standing.”
Ayetian further explained how the event will showcase his artistic roots: “My creative journey began with poetry long before recording music. This platform provides the ideal space to reconnect with that raw, expressive dimension and establish deeper connections with my audience.”
Preceding Ayetian’s headline performance, musical selectors Carlos A-Team and Reiizzer will warm up the audience with curated sets. Event organizer Carleen Samuels highlighted the significance of their partnership with Wray and Nephew White Rum, noting: “This collaboration represents natural cultural synergy. Soundcheck has consistently provided a platform for both emerging and established Jamaican talent in intimate live settings, while Wray & Nephew has historically supported musical and cultural experiences island-wide. Our joint efforts reinforce a mutual dedication to authentic Jamaican creativity.”
Samuels confirmed the partnership’s longevity: “Wray and Nephew has supported Soundcheck since its 2024 inception, continuing through our current 2026 events. Their early involvement helped shape the platform’s foundation, and this collaborative relationship will continue evolving alongside Soundcheck’s growth.”
The announcement follows Ayetian’s recent collaborative success with Billboard-charting artist Moliy and rapper Tyga on the track “What I Like,” produced by Rvssian. The official music video, released one month prior, has already surpassed four million YouTube views.