Cricket West Indies (CWI) has secured a significant sponsorship agreement with Livpure, a leading water purification and home appliances brand, marking a strategic commercial partnership for the upcoming cricket season. The collaboration positions Livpure as the official jersey sponsor for the West Indies Senior Men’s Team during two major events: the ICC Men’s T20 World Cup 2026 and the team’s white-ball tour of India later this year.
The announcement arrives during a period of competitive success for the West Indies squad, which has advanced to the Super Eight phase of the ongoing T20 World Cup. The team prepares to face Zimbabwe on February 23rd at 9:30 AM Caribbean Time, seeking to maintain their winning momentum through the knockout stages.
CWI President Dr. Kishore Shallow welcomed the partnership, stating: ‘This collaboration reflects the enduring global appeal of West Indies cricket and our ability to attract respected international brands. Strategic partnerships such as this are critical to supporting the growth, competitiveness, and long-term sustainability of our game across the region.’
CEO Chris Dehring emphasized the commercial significance of the agreement, particularly within the crucial Indian market: ‘This partnership reflects the strong commercial opportunities associated with West Indies cricket, particularly in key markets such as India. We look forward to working closely with Livpure to deliver value both on and off the field.’
Under the agreement, Livpure’s branding will appear on the leading arm of the team’s jersey during the T20 World Cup in compliance with tournament regulations. During the India tour in September-October 2026, which includes three ODIs and three T20Is, the logo will be prominently displayed on the front of the team’s shirt, pending international playing condition approvals.
Rakesh Kaul, MD & CEO of Livpure, expressed enthusiasm about associating with the iconic cricket team: ‘The passion, flair, and global fan base of West Indies cricket align strongly with our brand values. We look forward to engaging millions of cricket fans through this partnership during the T20 World Cup in India and Sri Lanka.’
The sponsorship represents CWI’s ongoing initiative to develop sustainable commercial alliances that enhance team competitiveness while expanding the international footprint of West Indies cricket.