KINGSTON, Jamaica — Restaurants of Jamaica (ROJ), the national operator of Pizza Hut franchises, has announced a major expansion initiative with a $180 million (JMD) investment, highlighted by the launch of a new restaurant in Cumberland, Portmore. The new establishment, slated to commence operations in March, will mark the brand’s sixteenth outlet nationwide and its second within the Portmore community. This development also positions it as the third Pizza Hut location in the parish of St. Catherine.
According to Mark Myers, Managing Director of ROJ, this strategic move is an integral component of the company’s aggressive growth blueprint. The strategy encompasses planned new openings both within the Kingston Metropolitan Area and other emerging economic hubs across Jamaica. Myers emphasized the company’s sustained confidence in the robustness and potential of the local market, underscoring a committed focus on driving economic growth and generating employment opportunities.
The Cumberland outlet will notably become the eleventh Pizza Hut establishment situated outside the parishes of Kingston and St. Andrew. This expansion is strategically designed to enhance customer accessibility and convenience by embedding the brand more deeply into both residential neighborhoods and commercial districts. ROJ’s substantial investment is presented as a direct response to consistent consumer demand and reflects a highly optimistic, long-term perspective on the viability and continued growth of the Jamaican market.