KINGSTON, Jamaica — In an innovative departure from conventional cybersecurity campaigns, telecommunications leader Flow Jamaica has forged a strategic alliance with local creative professionals to revolutionize its internet safety messaging for 2026. The collaboration culminated in the premiere of an original five-minute theatrical production on February 10th, strategically timed with global Safer Internet Day observances.
Developed in partnership with Project Quilt, the professionally produced skit employs relatable family scenarios and humor to demonstrate real-world digital risks while promoting responsible online behavior. Stephen Price, Flow’s Vice President and General Manager, emphasized the company’s commitment to this initiative: “Flow continues to lead Jamaica’s contribution to global internet safety education, particularly focusing on youth protection. Our refreshed methodology leverages authentic storytelling through local theatrical talent, creating compelling edu-tainment with lasting impact beyond a single day of awareness.”
The production’s narrative unfolds within a typical household setting, illustrating how commonplace online interactions can rapidly intensify into dangerous situations, while simultaneously demonstrating how straightforward safety measures and open dialogue can effectively mitigate risks.
Complementing this creative approach, Flow launched an extensive school outreach program targeting educational institutions including Queen’s School and Holy Trinity High School. These engagements feature interactive sessions with social media influencer Tanaania Tracey, practical safety workshops, and knowledge-testing challenges designed to stimulate conversation. The content will achieve broad dissemination through both traditional television broadcasts and Flow’s digital social platforms throughout February.