NEW YORK — Jamaican modeling sensation Tami Williams has been unveiled as the newest ambassador for Tommy Hilfiger’s signature fragrances, marking a significant milestone in her already illustrious career. The Saint International model headlines the freshly launched global campaign for the legendary American fashion house’s ‘Tommy Girl’ and ‘Tommy’ fragrances, photographed against the dynamic backdrop of New York City streets by renowned photographer Matteo Montanari.
Williams expressed profound enthusiasm about collaborating with an American fashion icon, stating the experience resonated deeply with her personal connection to New York. ‘Shooting in the Empire State was incredible. Being aware that Mr. Hilfiger is a New Yorker himself made it particularly special. This city serves as my second home away from Jamaica, and its vibrant energy is authentically captured throughout the campaign imagery,’ Williams remarked. She appears alongside American model Conrad Solaka in the co-ed promotional blitz.
The announcement triggered celebratory reactions from her agency. An elated Dewight Peters, CEO of Saint International, was fielding congratulatory calls upon the news breaking. ‘We are filled with gratitude for the blessings Tami continues to receive within the industry through this prestigious campaign,’ Peters commented. He highlighted the longevity of Williams’s career, noting her 12-year tenure since her exclusive debut as a teenager for Alexander Wang at New York Fashion Week in 2014.
This achievement further solidifies Saint International’s reputation for developing top-tier modeling talent for major fragrance campaigns. The agency boasts a notable history, with Brit Knight featured in Lancôme’s 2023 campaign for ‘La Vie Est Belle’, Kai Newman in a 2016 Colors de Benetton blitz, and Kibwe McGann as a face for Puma in 2004.
Tami Williams stands as one of Jamaica’s most prolific modeling exports. Her portfolio includes high-profile global campaigns for luxury fashion powerhouses such as Valentino, Balmain, Dolce & Gabbana, Calvin Klein, and Ralph Lauren. Demonstrating remarkable versatility, she has also fronted mass-market campaigns for major brands like Express, Maybelline, and Victoria’s Secret. The ‘Tommy Girl’ fragrance itself remains a powerhouse in the competitive industry, maintaining top-selling status since its original launch in 1996.