KINGSTON, Jamaica — Jamaica’s automotive industry has reached a significant milestone with the formal integration of electric vehicle specialization into its established trade framework. Flash Motors Company Limited has been admitted as the first exclusively electric vehicle dealership within the Automobile Dealers Association of Jamaica (ADA), signaling a transformative shift in the Caribbean nation’s transportation landscape.
This groundbreaking membership, announced Tuesday, represents a strategic alignment between emerging electric mobility solutions and Jamaica’s conventional automotive sector. The development reflects accelerating regional adoption of sustainable transportation alternatives within previously fuel-dominated markets.
Xavier Gordon, Chief Executive of Flash Motors, expressed enthusiasm about the collaboration: “Our ADA membership signifies industry recognition of electric mobility’s critical role in Jamaica’s transportation future. We value the association’s endorsement as we expand EV infrastructure throughout the Caribbean region.”
ADA Chairman Jackie Stewart-Lechler confirmed the association’s commitment to embracing automotive innovation: “We enthusiastically welcome Flash Motors and applaud their introduction of cutting-edge electric mobility solutions for Jamaican consumers. Their expertise strengthens our industry’s evolution toward sustainable transportation.”
Established in 2021, Flash Motors has developed comprehensive electric vehicle ecosystems across multiple Caribbean markets including Jamaica, St. Lucia, and Guyana. The company’s integrated approach encompasses EV sales, charging infrastructure development, and supportive policy advocacy.
Operating from a modern New Kingston showroom, the dealership provides holistic customer solutions beyond traditional vehicle sales. “Our commitment extends far beyond placing EVs in driveways,” explained Sales Manager Phillip Oliver. “We install personalized charging infrastructure and implement ongoing owner education programs to ensure optimal EV ownership experiences.”
The company maintains rigorous technical standards through international training programs, sending technicians abroad for certification in global EV maintenance protocols. This commitment to excellence aligns with ADA’s framework emphasizing accountability, transparency, and consumer protection standards.
This institutional partnership establishes formalized retail standards for Jamaica’s emerging electric vehicle market, creating regulatory consistency while accelerating sustainable transportation adoption across the Caribbean region.