WASHINGTON, United States – The highly anticipated documentary “Melania,” produced by Amazon MGM Studios, premiered in theaters nationwide on Friday, offering unprecedented access to the typically private former First Lady during the pivotal 20-day period preceding her husband Donald Trump’s second presidential inauguration on January 20, 2025.
The film’s wide theatrical release followed an exclusive premiere at the recently renamed Trump-Kennedy Center, where former President Trump himself praised the production as “glamorous, very glamorous.” Despite severe winter weather disrupting transportation in Washington, attendees like Savannah Harrison expressed strong interest in witnessing the behind-the-scenes perspective, noting the documentary’s humanizing portrayal of the Trump family.
The 104-minute documentary traces Melania Trump’s meticulous preparations across multiple locations, including the presidential couple’s Florida residence, Trump Tower in New York, and the White House. Viewers observe her selecting inauguration attire, coordinating event decorations, and engaging in personal reflections, including the profound impact of her mother’s passing and her admiration for musician Michael Jackson. The film also features unexpected appearances, including a video conference with French First Lady Brigitte Macron.
However, the documentary has generated significant controversy beyond its content. In Los Angeles, where Trump received substantial electoral opposition, promotional billboards were vandalized to depict offensive imagery. Meanwhile, South African theaters abruptly canceled screenings, citing “the current climate” amid strained diplomatic relations between South Africa and the Trump administration.
The film has also drawn scrutiny for its financial arrangements and production team. Reports indicate Melania Trump secured 70% of a $40 million licensing agreement with Amazon, significantly exceeding Disney’s competing $14 million offer. Additionally, director Brett Ratner’s involvement has attracted criticism due to previous sexual assault allegations during the #MeToo movement, which he has consistently denied.
Audience reactions have been decidedly mixed. Supporters like Florida attendee Jannet Iglesias described the film as “incredible” and worth multiple viewings. Conversely, major media outlets have panned the production, with The Atlantic labeling it a “disgrace” and Variety characterizing it as a “shameless infomercial.” The documentary will subsequently transition to Amazon’s Prime Video streaming platform following its theatrical run.