PARIS — Global data presented at the International Master Course on Aging Science (IMCAS) conference reveals a dramatic shift in cosmetic medicine demographics, with male surgical procedures increasing by 95% between 2018 and 2024. Non-surgical treatments for men, including injectables and laser therapies, saw an even more substantial rise of 116% during the same period.
The analysis, presented at the annual Paris gathering of cosmetic medicine experts, identifies younger demographics from Generation Z and millennials as driving this transformation, particularly in the Middle East and Latin America where the trend is most pronounced. This surge reflects evolving social norms and decreased stigma surrounding male aesthetic enhancements.
Despite this remarkable growth, men still constitute only 16% of total cosmetic procedures worldwide. Female cosmetic surgeries increased by 59% while non-surgical treatments rose 55% during the same timeframe.
Laurent Brones, an IMCAS economic analyst, noted the sector’s fundamental transformation: ‘We have truly entered a consumer-driven approach to aesthetics, whereas 10 or 15 years ago it was still considered very elitist.’
Geographic analysis shows the United States maintains dominance in the cosmetic procedure market, accounting for approximately 45% of global surgical demand and 56% of non-surgical procedures, particularly Botox treatments. While U.S. market growth is expected to moderate to around 5% annually by 2030, the Asia-Pacific region is projected to sustain approximately 7% growth during the same period.