In a groundbreaking business transaction reshaping the digital influencer economy, TikTok’s most-followed creator Khaby Lame has finalized a monumental all-stock agreement valued at over $900 million with Hong Kong-based financial firm Rich Sparkle Holdings. The deal, formally announced Tuesday through corporate filings and industry reports, involves the sale of a significant stake in Lame’s corporate entity, Step Distinctive Limited.
Under the meticulously structured 36-month arrangement, Rich Sparkle Holdings obtains exclusive global licensing rights to commercially leverage Lame’s personal brand across key markets including the United States, Middle East, and Southeast Asia. The partnership’s most innovative aspect involves developing an artificial intelligence replica of Lame—meticulously capturing his facial expressions, vocal patterns, and behavioral mannerisms—to generate automated social content and enable simultaneous multi-timezone engagement.
The strategic acquisition extends beyond digital presence to encompass comprehensive commercial rights including Lame’s TikTok Shop operations, livestream commerce programming, brand endorsement management, and short-video monetization strategies. The Senegalese-Italian content creator, born Khabane Serigne Lame in 2000, achieved global recognition through his signature reaction videos and life-hack content, amassing 160 million TikTok followers and 77 million Instagram devotees.
Corporate projections indicate anticipated sales exceeding $4 billion during the partnership term, leveraging Lame’s combined social media reach of 360 million followers worldwide. The agreement establishes region-specific pricing models aligned with local consumer purchasing power, with independent profit accounting mechanisms for each operational zone. Notably, Lame transitions into a controlling shareholder position within the newly structured corporate framework.