Cuba is making a significant impact at the Fitur 2024 tourism fair in Madrid with a comprehensive showcase of its diverse travel offerings. The Cuban stand, located within the Latin America and Caribbean pavilion, features regional tourism products from the island’s western, central, and eastern territories alongside premium exports including Cuban rum and tobacco.
The exhibition is highlighted by the presence of sporting legend Mïjain López, the five-time Olympic champion in Greco-Roman wrestling, who serves as a special guest attraction. Adding to the cultural program, renowned musician Issac Delgado and his orchestra are scheduled to perform during the public access days of the fair.
In parallel with the physical exhibition, Cuban tourism publications are undergoing significant expansion. Mara Roque, editor of the multilingual publication ‘BuenViaje a Cuba’, revealed that their first 2026 issue will extensively cover major hotel chains including Gran Caribe, Isla Azul, and Gaviota, while also addressing broader tourism dimensions such as popular camping, cultural events, beach tourism, and promotional fairs.
A notable development is the official launch of ‘Eventis’ magazine following a successful pilot year with four editions. This specialized publication focuses exclusively on tourism-related events, covering sustainable event organization, industry trends, service providers, and potential venue spaces across Cuba. According to Roque, both publications serve dual audiences of travelers and industry professionals while facilitating visitor inflow through strategic contact networks.