KINGSTON, JAMAICA – Audi Jamaica has officially introduced the highly anticipated third-generation Q5 to the local market, marking a significant milestone for the luxury automotive sector. The official launch event, held on Saturday, January 17th at the Jamaica Pegasus Hotel in New Kingston, was met with exceptional consumer enthusiasm, signaling a strong post-hurricane economic rebound.
Company executives reported an overwhelmingly positive response, with over 200 guests attending the exclusive unveiling. Channa Kay Walker, Sales Manager for Audi Jamaica, confirmed the substantial market interest, while Damien Kerr, General Manager of Oxford Road, revealed that the entire initial shipment of vehicles had already been pre-sold prior to the official launch.
The new Q5 represents Audi’s engineering evolution, built upon the innovative Premium Platform Combustion architecture. This third iteration of Audi’s global best-seller over the past 15 years incorporates significant advancements across multiple domains including powertrain efficiency, performance metrics, interior spaciousness, and cutting-edge technology integration.
Exterior styling embraces Audi’s contemporary design philosophy, featuring the distinctive singleframe grille and state-of-the-art lighting systems both front and rear. The vehicle’s expanded dimensions translate to enhanced passenger comfort and cargo capacity, while the interior showcases four fundamental design concepts: human-centric layout, visual clarity, digital stage presentation, and material-driven aesthetics. The cockpit is dominated by a sophisticated triple-screen configuration comprising an 11.9-inch Virtual Cockpit, 14.5-inch MMI interface, and an optional 10.9-inch passenger display.
Powertrain options demonstrate Audi’s commitment to performance-efficiency balance. The standard variant features a 204bhp 2.0-liter turbocharged four-cylinder engine with front-wheel drive. For consumers seeking enhanced dynamism, the Q5 Sportback offers coupé-like styling, while the high-performance SQ5 variant delivers 367bhp through a 3.0-liter turbocharged V6 engine complemented by Quattro all-wheel drive. Mild-hybrid and Quattro versions are scheduled for later release in 2026.
Despite challenges posed by Hurricane Melissa in late October 2025, Audi Jamaica maintains optimistic projections for the coming year. The company has announced plans to introduce additional models including the S3 and Q3 in subsequent months, reinforcing their product portfolio in the Jamaican luxury automotive market.