Jamaica’s economic landscape is undergoing a radical transformation as significant investments shift beyond traditional commercial hubs, with KFC’s new $350-million restaurant in Morant Bay, St Thomas, signaling this strategic decentralization. Industry Minister Aubyn Hill declared during Saturday’s opening ceremony that this development represents a broader national shift that will make Jamaica “unrecognizable” within three years.
The Morant Bay location—KFC’s 43rd islandwide and the inaugural business at the newly constructed Morant Bay Urban Centre—has created over 50 local jobs. Minister Hill emphasized that this investment demonstrates deliberate economic decentralization, spreading opportunity beyond Kingston to position communities like Morant Bay as new commercial centers. “This is a kind of development that suggests to others that this place is changing,” Hill stated, predicting accelerated development as banks and other businesses follow KFC’s lead.
Mark Myers, Managing Director of Restaurants of Jamaica, revealed the strategic thinking behind selecting Morant Bay: “This opening reflects a deliberate decision to invest in communities beyond Kingston where opportunity continues to emerge. We saw an opportunity to be part of something transformational.” Myers announced additional locations already planned for Salem (St Ann) and Negril (Westmoreland), reinforcing the company’s commitment to rural expansion.
Beyond physical infrastructure, Myers highlighted KFC’s human impact—the brand now employs over 2,000 Jamaicans nationwide, with many building long-term careers. The company’s 50-year presence in Jamaica has grown alongside the nation’s development, creating what Myers described as “a culture, opportunity, and sense of belonging our people have helped to build.”
Minister Hill, drawing on his international experience, concluded with an optimistic forecast: “There’s an opportunity here. In three years you will not recognise this Jamaica… with the kind of investment that we have, you won’t recognise this place, including you won’t recognise St Thomas.”