In the high-stakes arena of celebrity public relations, Chris Chambers stands as a pivotal yet often unseen force. As the founder of The Chamber Group, a New York-based boutique PR firm established in 2006, Chambers has meticulously crafted the images and narratives for a veritable who’s who of music and entertainment royalty. His client roster boasts iconic names including Usher, Drake, Jamie Foxx, Erykah Badu, OutKast, and Ciara, solidifying his reputation as an industry titan.
Chambers’ journey into the world of PR began not by design, but through discovery. While pursuing a journalism major at NYU, a single workshop ignited his interest. “There were no real classes that focused on PR; at the time, the journalism department focused on English and writing,” he recalls. The pivotal turning point was an internship during his junior year at Set to Run Public Relations, a firm that worked with all the major music labels. As part of their inaugural internship program, Chambers was immersed in the fundamentals—drafting press releases, scheduling media days, and learning the core mechanics of the industry. This experience cemented his career path.
His expertise has not gone unnoticed. A significant career milestone was his inclusion in Billboard Magazine’s first-ever ‘Power Publicists’ list in 2023, an inaugural definitive roster highlighting the music industry’s most influential artist representatives. “It always feels good to be recognised for my work, especially amongst my peers… I can honestly say it was a highlight in my career,” Chambers noted.
The firm’s recent highlights, looking ahead to 2025, underscore its diverse and high-caliber influence. These include Usher’s prominent participation in the Met Gala and his role as the face of the Ralph Lauren fragrance “Ralph’s Club.” Further demonstrating the agency’s expansive reach beyond music, Chambers cites working with the Dance Theatre of Harlem, the iconic premier ballet company, as a profound highlight. The year culminated with Grammy Award-winning rapper Future being named a face of Louis Vuitton, a major coup in the luxury fashion space.
Reflecting on client Usher’s monumental year, Chambers attributes his success to an unwavering commitment to craft. “Usher comes from that era where performers worked on their craft to be great — not okay or good!” he states, emphasizing that this dedication ensures audiences receive a performance worth the ticket price, offering an escape from everyday life. Chambers hints at even more exciting multi-platform projects on the horizon for the superstar.
The accompanying photographs—from on-location shoots for American Vogue with Erykah Badu to moments with fashion icon Naomi Campbell and editor Edward Enninful—provide a visual testament to The Chamber Group’s entrenched position at the nexus of music, fashion, and culture.