Jamaican media personality Keticia “TC” Chatman is marking her 30th birthday with a profound sense of purpose and alignment, celebrating both personal growth and cultural pride through her signature “Show Off Your Melanin” event this weekend. The influencer, who initially gained recognition as a dancehall dancer, has successfully transformed herself into one of Jamaica’s most prominent digital creators and brand ambassadors.
Reflecting on her journey, TC describes her thirties as a period of intentional evolution and self-actualization. “Thirty feels like alignment—knowing who I am, trusting the journey, and walking fully in my purpose,” she revealed in an interview. Her transition from entertainment to entrepreneurship represents what she calls “intentional rebranding,” demonstrating how strategic personal evolution can create meaningful career pathways.
The birthday celebration, scheduled for the National Stadium parking lot, transcends conventional parties by incorporating cultural advocacy and brand messaging. The event features premier DJs including Shukkle Bus & Fast Car, Panhead & Spracket, and DJ Banka alongside live performances by Shaneil Muir. Attendees are encouraged to wear brown attire symbolizing melanin pride, transforming the gathering into a statement about self-love and cultural authenticity.
TC emphasizes that “Show Off Your Melanin” represents more than entertainment—it’s an extension of her brand philosophy promoting confidence and unapologetic self-expression. “People come dressed to express themselves with a deeper message about self-confidence and embracing who you are,” she explained, noting how this authenticity maintains audience engagement year after year.
Looking forward, TC plans to expand her brand through consistent growth strategies including an upcoming clothing website launch. Supported by sponsors Rum Bar Rum Cream, Legend, Red Bull, and Major Marketing, her entrepreneurial vision focuses on creating meaningful experiences while elevating Jamaican cultural representation in the digital landscape.