COURSE CORRECTION

Facing a pivotal 2027 lease review with the state-owned Urban Development Corporation (UDC), the Caymanas Acquisition Group (CAG) is fundamentally restructuring its business model for the Caymanas Golf & Country Club. The operator is increasingly pinning the property’s long-term viability on the surrounding commercial and residential development blossoming at Caymanas Estates in St. Catherine.

CAG assumed operational control of the UDC-owned facility in 2017 under a long-term lease featuring a critical 10-year review clause. An initial capital injection of approximately $30 million was deployed to stabilize and reposition the asset, funding significant enhancements beyond the golf course itself. This investment spearheaded the creation of Villa Vista, a dedicated private events venue that has since become the cornerstone of a thriving weddings and premium functions business, alongside comprehensive upgrades to the course and its supporting infrastructure.

Despite these improvements, management acknowledges that golf participation has failed to meet initial projections. General Manager Peter Lindo identified demographic challenges as a core issue, noting an aging membership base and the significant time commitment acting as a barrier for younger professionals. In response, CAG has introduced a revamped ‘Flex Play’ membership structure designed to lower the financial barrier to entry through a reduced base fee coupled with heavily discounted green fees per round, aiming to bolster engagement without eroding the revenue base.

This strategic pivot is part of a broader evolution since the 2017 takeover. Early initiatives focused on monetizing underutilized midweek capacity by marketing the property for corporate retreats and conferences. A 2019 program offering free weekday golf lessons for women sought to broaden local participation. Throughout these efforts, the events business has proven remarkably resilient, now hosting over 100 weddings annually, though it faced a temporary setback from hurricane-related cancellations in late 2023.

Lindo emphasizes that course quality is not the constraint, citing its consistent standards and role in hosting major tournaments. The future, he contends, is inextricably linked to external development. The advancing Raintree Commercial Complex, Caymanas Special Economic Zone, and related projects are expected to generate the density needed to overcome the location’s accessibility challenge. This development momentum along the Mandela Highway corridor, exemplified by the bustling Kingston 876 commercial district nearby, signals a growing investor appetite for areas outside traditional urban cores.

While optimistic, Lindo cited ongoing infrastructure constraints—water, electricity, and road conditions—as issues requiring continued dialogue with the UDC. Concurrently, CAG is investing in the sport’s long-term future through youth programs with InSports, recognizing that cultivating interest from a young age is essential for sustaining the player pipeline. All factors will be on the table when CAG and the UDC convene for their decisive lease review in 2027.